CERTIFICATION • Restaurants

RESTAURANTS

Also restaurants can enjoy benefits of Welcome Chinese?Certification. When traveling abroad chinese travelers’ main concern is to try?the real local experience: local tastes, styles and cousine as well. A certified?restaurant will be promoted on hychinese.com and ctrip.com (the most?powerful Chinese OTA which 54% of Chinese travelers refer to) as a suggested?restaurant, where to find real local authentic cousine and dedicated benefits?for travelers belonging to WCN’s circuit.  

BENEFITS

  • NEW 2016 : ONLINE TRAINING : Access to the standard online training of Lobster Ink including ??food & beverage??, housekeeping and front office services.

  • DIGITAL DISTRIBUTION CHANNELS Welcome Chinese create your own WeChat account. We create an exclusive QR code generated for each member under the Welcome Chinese WeChat service account and leading people directly to a dedicated page on?hychinese.com. We offer to our certified members a presence on our Newsletter targeted to Chinese TA/TOs. We propose an access to our TA/TOs database.

  • HYCHINESE.COM Hychinese.com is a website dedicated to Chinese travellers and developed by Welcome Chinese. All members have a commercial presence on Hychinese.com. Priority recommendation to Chinese travellers when making hotel bookings on hychinese.com. Each certified member establishment has a hyperlink straight to its own website. We offer 10% advertising discount on hychinese.com to our certified members.

  • CTRIP PREFERRED RESTAURANTS CTRIP is the most relevant online travel agency in China covering 53,4% of market share Chinese travelers face various difficulties when it comes to eat at a foreign restaurant. Welcome Chinese + CTRIP ‘s Preferred Restaurant Program has been launched to meet the issue This program involves restaurants around the world in providing services that could be useful to Chinese guests and make them feel at ease when approaching a new country with different language and culture. Your advantages : Be listed and well ranked in the CTRIP’s Preferred Restaurants section, both website and app Be visible in the Welcome Chinese social media accounts: Wechat and Weibo Be ranked together with others high end restaurants Be promoted with your different offers & menus You receive a translation of your menus in Mandarin and a sticker with your QR code ? Why a QR code is useful? With it on the menu, your Chinese customers will be able to check the list of dishes in Mandarin from their own mobile and tablet.

REQUIREMENTS

  • UNION PAY PAYMENT : The certified member will welcome their Chinese guests, allowing them to use Chinese UnionPay cards. Union Pay is the only domestic bank card issued in the People's Republic of China for payments, ensuring convenience and reliability on every transaction.

  • FREE WIFI : The certified member will offer free wifi connexion to its Chinese guests.

  • WELCOME DRINK : The certified member offer a "Welcome Drink" to its Chinese guests.

THE COSTS

  • CERTIFICATION COSTS PER RESTAURANT: 500 Euros/year

benefits

GOVERNMENTAL BENEFIT

  • OFFICIAL CTA CERTIFICATE
  • JOINT PRESS RELEASE WITH CTA

PROMOTIONAL BENEFIT ( ONLINE )

  • HYCHINESE.COM
  • Dedicated mini-site: fact-sheet of ? pages about shopping describing the service, shopping facilities, etc..

  • JOINT PRESS RELEASE WITH CTA
  • Fact sheet of 3/4 web pages about the S.Mall describing describing the services, how to arrive, etc…

  • DIRECT EMAIL MARKETING
  • Monthly promotions towards Chinese travel agents/operators via email and one dedicated article in WC newsletter

  • CHINESE SOCIAL MEDIA
  • Promotion via Welcome Chinese’s social media account (Weibo, WeChat) with quaterly posts/QR code linking to the client page on hychinese.com

PROMOTIONAL BENEFIT ( OFFLINE )

  • TRAVEL FAIR & ROADSHOW
  • Presence at travel fairs and roadshow with the logo of the client on the stand and the books distributed among visitors

  • TRAINING & INFORMATION
  • Each month “China Outbound Monthly Market Insights” and twice a year “Cotri for Welcome Chinese Market Report”

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