Dedicated mini-site: fact-sheet of ? pages about shopping describing the service, shopping facilities, etc..
Fact sheet of 3/4 web pages about the S.Mall describing describing the services, how to arrive, etc…
Monthly promotions towards Chinese travel agents/operators via email and one dedicated article in WC newsletter
Promotion via Welcome Chinese’s social media account (Weibo, WeChat) with quaterly posts/QR code linking to the client page on hychinese.com
Presence at travel fairs and roadshow with the logo of the client on the stand and the books distributed among visitors
Each month “China Outbound Monthly Market Insights” and twice a year “Cotri for Welcome Chinese Market Report”