CERTIFICATION • Rail company

RAIL COMPANIES CERTIFICATION

" China's travel growth will keep up double digit percentages for the next three years; in 2015 gross bookings will reach $128.8 billion. Chinese travelers are incredibly hungry for travel. They plan to travel more and farther in the coming years." [Source: PhoCusWright's China Online Travel Overview Sixth Edition, 2013]


The opportunity for every company in the travel sector to capture a share of this impressive market is topic. Welcome Chinese will help you be the first to understand and satisfied Chinese customer's expectations and preference so to gain a permanent advantage among competitors.


Welcome Chinese has developed a specifi certification standard for "Railways".

BENEFITS

  • NEW 2016 : ONLINE TRAINING : Access to the standard online training of Lobster Ink including ??food & beverage??, housekeeping and front office services.

  • NEW 2016 : BUSINESS INTELLIGENCE : Access to standard database of our partner Canadean Tourism IC. It includes historical data and five-year forecasts on more than 70 major markets with focus on tourism demand, flows and economic impact, as well as comprehensive data covering major sectors including hotels.

  • NEW 2016 : DIGITAL DISTRIBUTION CHANNELS Digital presence on distribution channels Union Pay, Ctrip and China Southern Airlines

  • DIGITAL DISTRIBUTION CHANNELS Welcome Chinese create your own WeChat account. We create an exclusive QR code generated for each member under the Welcome Chinese WeChat service account and leading people directly to a dedicated page on?hychinese.com. We offer to our certified members a presence on our Newsletter targeted to Chinese TA/TOs. We propose an access to our TA/TOs database.

  • HYCHINESE.COM Hychinese.com is a website dedicated to Chinese travellers and developed by Welcome Chinese. All members have a commercial presence on Hychinese.com. Priority recommendation to Chinese travellers when making hotel bookings on hychinese.com. Each certified member establishment has a hyperlink straight to its own website. We offer 10% advertising discount on hychinese.com to our certified members.

  • TRADE MARKETING We offer 10% discount on participation in all promotional and marketing events organized and/or attended by "Welcome Chinese??.Translation of 1000 words included (information, website, etc.).

REQUIREMENTS

  • UNION PAY PAYMENT : The certified member will welcome their Chinese guests, allowing them to use Chinese UnionPay cards. Union Pay is the only domestic bank card issued in the People's Republic of China for payments, ensuring convenience and reliability on every transaction.

  • WEBSITE IN CHINESE : The certified member must translate some pages of its website into Chinese language.

  • THE COSTS

    • CERTIFICATION COSTS RAIL COMPANIES: 30'000 Euros/year

benefits

GOVERNMENTAL BENEFIT

  • OFFICIAL CTA CERTIFICATE
  • JOINT PRESS RELEASE WITH CTA

PROMOTIONAL BENEFIT ( ONLINE )

  • HYCHINESE.COM
  • Dedicated mini-site: fact-sheet of ? pages about shopping describing the service, shopping facilities, etc..

  • JOINT PRESS RELEASE WITH CTA
  • Fact sheet of 3/4 web pages about the S.Mall describing describing the services, how to arrive, etc…

  • DIRECT EMAIL MARKETING
  • Monthly promotions towards Chinese travel agents/operators via email and one dedicated article in WC newsletter

  • CHINESE SOCIAL MEDIA
  • Promotion via Welcome Chinese’s social media account (Weibo, WeChat) with quaterly posts/QR code linking to the client page on hychinese.com

PROMOTIONAL BENEFIT ( OFFLINE )

  • TRAVEL FAIR & ROADSHOW
  • Presence at travel fairs and roadshow with the logo of the client on the stand and the books distributed among visitors

  • TRAINING & INFORMATION
  • Each month “China Outbound Monthly Market Insights” and twice a year “Cotri for Welcome Chinese Market Report”

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showcase

Some of the tourism companies certified with Welcome Chinese

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NTV – Italo Treno

Roma

Rail company - Red Certificate

Ferrovie dello Stato

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